Emerging US startup by Industry 2024

DigiSalt Studio
19 Min Read
Photo by Helena Lopes on Pexels.com

The United States continues to be a hotbed of innovation and entrepreneurship, with new startups emerging across various industries to tackle modern challenges and create groundbreaking solutions. This comprehensive guide showcases some of the most promising emerging startups in the US as of 2024, offering a glimpse into the future of technology, business, and society.

From artificial intelligence and blockchain to sustainable technologies and innovative consumer products, these companies represent the cutting edge of their respective fields. Each startup featured here has demonstrated significant potential for growth, attracted substantial investment, and is poised to make a lasting impact on its industry.

This list spans 18 diverse sectors, including:

  • Artificial Intelligence (AI)
  • App Development
  • Beauty and Wellness
  • Blockchain
  • Cybersecurity
  • E-commerce
  • Education Technology (EdTech)
  • Fashion
  • Financial Technology (FinTech)
  • Food and Beverage
  • Healthcare
  • Internet of Things (IoT)
  • Mobility
  • Pet Care
  • Real Estate
  • Software
  • Sustainability
  • Travel

For each startup, we provide key information such as total funding, notable investors, location, founding year, and official website. This allows readers to gain a quick yet comprehensive understanding of each company’s background and potential.

As you explore this list, you’ll discover how these innovative startups are reshaping industries, creating new markets, and addressing some of the most pressing challenges of our time. Whether you’re an investor, entrepreneur, or simply curious about the future of technology and business, this guide offers valuable insights into the companies that may well become household names in the years to come.

AI (Artificial Intelligence)

1. Anthropic

Anthropic is an AI research company focused on developing safe and ethical AI systems. They’re known for their work on large language models and AI alignment.

MetricDetails
Total Funding$1.3B
Key InvestorsDustin Moskovitz, Sam Bankman-Fried, Jaan Tallinn
LocationSan Francisco, CA
Founded2021
Websitehttps://www.anthropic.com

2. Adept AI Labs

Adept AI is building AI models that can interact with existing software interfaces, aiming to automate complex workflows across various applications.

MetricDetails
Total Funding$415M
Key InvestorsGeneral Catalyst, Spark Capital, Greylock
LocationSan Francisco, CA
Founded2022
Websitehttps://www.adept.ai

3. Cohere

Cohere provides natural language processing AI tools that help developers build software capable of understanding and generating human-like text.

MetricDetails
Total Funding$170M
Key InvestorsIndex Ventures, Radical Ventures, Section 32
LocationToronto, Canada (with US operations)
Founded2019
Websitehttps://cohere.ai

App

1. BeReal

BeReal is a social media app that prompts users to share a simultaneous front and back camera photo once a day at a random time, promoting authenticity.

MetricDetails
Total Funding$90M
Key InvestorsAndreessen Horowitz, Accel, DST Global
LocationParis, France (with US operations)
Founded2020
Websitehttps://bere.al

2. Locket Widget

Locket Widget turns your home screen into a live feed of photos from your closest friends, refreshing throughout the day.

MetricDetails
Total Funding$12.5M
Key InvestorsSam Altman, Garry Tan, Alexis Ohanian
LocationSan Francisco, CA
Founded2021
Websitehttps://locket.camera

3. Geneva

Geneva is a group messaging app designed for communities, combining features of Discord, Slack, and WhatsApp.

MetricDetails
Total Funding$22.8M
Key InvestorsBessemer Venture Partners, Inspired Capital
LocationNew York, NY
Founded2019
Websitehttps://geneva.com

Beauty and Wellness

1. Topicals

Topicals is a skincare brand focused on creating science-backed products for chronic skin conditions, emphasizing inclusivity and mental health.

MetricDetails
Total Funding$15M
Key InvestorsCAVU Consumer Partners, Gabrielle Union, Hannah Bronfman
LocationLos Angeles, CA
Founded2020
Websitehttps://mytopicals.com

2. Selfmade

Selfmade is a mental health-driven skincare brand that combines products with emotional wellbeing tools and resources.

MetricDetails
Total Funding$5M
Key InvestorsRedpoint Ventures, Imaginary Ventures
LocationNew York, NY
Founded2019
Websitehttps://getselfmade.com

3. Loop

Loop is reinventing the oral care routine with sustainable, design-focused products and a subscription model.

MetricDetails
Total Funding$2M
Key InvestorsSeed Angel Investors
LocationNew York, NY
Founded2020
Websitehttps://loopme.com

Blockchain

1. Alchemy

Alchemy provides blockchain development tools and infrastructure, making it easier for companies to build decentralized applications.

MetricDetails
Total Funding$545M
Key InvestorsAndreessen Horowitz, Lightspeed Venture Partners, Silver Lake
LocationSan Francisco, CA
Founded2017
Websitehttps://www.alchemy.com

2. Consensys

Consensys is a blockchain software company developing decentralized software services and applications for the Ethereum blockchain.

MetricDetails
Total Funding$725M
Key InvestorsSoftBank Vision Fund 2, Microsoft, Temasek
LocationNew York, NY
Founded2014
Websitehttps://consensys.net

3. Chainalysis

Chainalysis provides blockchain data and analysis to government agencies, exchanges, and financial institutions.

MetricDetails
Total Funding$536M
Key InvestorsBenchmark, Accel, Addition
LocationNew York, NY
Founded2014
Websitehttps://www.chainalysis.com

Cybersecurity

1. Wiz

Wiz provides a cloud security platform that gives organizations complete visibility and control over their cloud environments.

MetricDetails
Total Funding$900M
Key InvestorsInsight Partners, Greenoaks Capital, Sequoia Capital
LocationNew York, NY
Founded2020
Websitehttps://www.wiz.io

2. Axis Security

Axis Security offers a cloud-native security and analytics platform for secure application access.

MetricDetails
Total Funding$100M
Key InvestorsSpark Capital, Canaan Partners, Ten Eleven Ventures
LocationSan Mateo, CA
Founded2018
Websitehttps://www.axissecurity.com

3. Hunters

Hunters provides an extended detection and response (XDR) platform that helps organizations detect and respond to cybersecurity threats.

MetricDetails
Total Funding$118M
Key InvestorsStripes, DCVC, Bessemer Venture Partners
LocationTel Aviv, Israel (with US operations)
Founded2018
Websitehttps://hunters.ai

Ecommerce

1. Faire

Faire is a wholesale marketplace connecting independent retailers with brands and makers.

MetricDetails
Total Funding$1.4B
Key InvestorsSequoia Capital, Y Combinator, Lightspeed Venture Partners
LocationSan Francisco, CA
Founded2017
Websitehttps://www.faire.com

2. Whatnot

Whatnot is a live shopping platform for collectibles, trading cards, and other hobby-related items.

MetricDetails
Total Funding$485M
Key InvestorsAndreessen Horowitz, Y Combinator, CapitalG
LocationLos Angeles, CA
Founded2019
Websitehttps://www.whatnot.com

3. Italic

Italic is a membership-based marketplace that allows consumers to purchase unbranded luxury goods directly from manufacturers.

MetricDetails
Total Funding$47M
Key InvestorsComcast Ventures, Global Founders Capital, Ludlow Ventures
LocationLos Angeles, CA
Founded2018
Websitehttps://italic.com

Edtech

1. Outlier

Outlier offers high-quality online college courses for credit at a fraction of the cost of traditional education.

MetricDetails
Total Funding$46M
Key InvestorsGSV Ventures, Harrison Metal, Unusual Ventures
LocationNew York, NY
Founded2018
Websitehttps://www.outlier.org

2. ClassDojo

ClassDojo is a communication platform that connects teachers, students, and families to build classroom communities.

MetricDetails
Total Funding$190M
Key InvestorsGeneral Catalyst, GSV Ventures, SignalFire
LocationSan Francisco, CA
Founded2011
Websitehttps://www.classdojo.com

3. Outschool

Outschool is an online learning platform that offers live, interactive classes for kids on a wide range of subjects.

MetricDetails
Total Funding$240M
Key InvestorsCoatue, Tiger Global Management, BOND
LocationSan Francisco, CA
Founded2015
Websitehttps://outschool.com

Fashion

1. Parade

Parade is a sustainable, inclusive underwear brand targeting Gen Z consumers with bold colors and eco-friendly materials.

MetricDetails
Total Funding$68M
Key InvestorsStripes, Imaginary Ventures, Maveron
LocationNew York, NY
Founded2019
Websitehttps://yourparade.com

2. Rent the Runway

Rent the Runway is a fashion technology company offering clothing and accessory rentals through a subscription model.

MetricDetails
Total Funding$541M (pre-IPO)
Key InvestorsBain Capital Ventures, Franklin Templeton Investments, T. Rowe Price
LocationNew York, NY
Founded2009
Websitehttps://www.renttherunway.com

3. ThredUp

ThredUp is an online consignment and thrift store, promoting sustainable fashion through secondhand clothing.

MetricDetails
Total Funding$370M (pre-IPO)
Key InvestorsGoldman Sachs Investment Partners, Trinity Ventures, Redpoint
LocationOakland, CA
Founded2009
Websitehttps://www.thredup.com

Fintech

1. Ramp

Ramp offers a corporate card and spend management platform that helps businesses save money and automate financial processes.

MetricDetails
Total Funding$1.4B
Key InvestorsFounders Fund, Stripe, D1 Capital Partners
LocationNew York, NY
Founded2019
Websitehttps://ramp.com

2. Pipe

Pipe provides a trading platform that enables companies to turn their recurring revenues into upfront capital, without taking on debt or diluting their equity.

MetricDetails
Total Funding$316M
Key InvestorsFin Capital, Tribe Capital, Greenspring Associates
LocationMiami, FL
Founded2019
Websitehttps://pipe.com

3. Brex

Brex offers financial software, business accounts, and corporate cards designed specifically for tech companies and startups.

MetricDetails
Total Funding$1.2B
Key InvestorsDST Global, Kleiner Perkins, Y Combinator Continuity
LocationSan Francisco, CA
Founded2017
Websitehttps://www.brex.com

Food and Beverage

1. Apeel Sciences

Apeel Sciences develops plant-based coatings that extend the shelf life of fruits and vegetables, reducing food waste.

MetricDetails
Total Funding$640M
Key InvestorsGIC, Viking Global Investors, Upfront Ventures
LocationGoleta, CA
Founded2012
Websitehttps://www.apeel.com

2. NotCo

NotCo uses AI to create plant-based alternatives to animal products that closely mimic the taste and texture of the original.

MetricDetails
Total Funding$365M
Key InvestorsTiger Global Management, Bezos Expeditions, L Catterton
LocationNew York, NY (HQ in Chile)
Founded2015
Websitehttps://notco.com

3. Momofuku

Momofuku is a culinary brand founded by chef David Chang, offering restaurants, products, and media content.

MetricDetails
Total Funding$130M
Key InvestorsRSE Ventures
LocationNew York, NY
Founded2004
Websitehttps://momofuku.com

Healthcare

1. Ro

Ro is a patient-driven telehealth company that provides online diagnosis and delivery of medications.

MetricDetails
Total Funding$1B
Key InvestorsGeneral Catalyst, FirstMark Capital, TQ Ventures
LocationNew York, NY
Founded2017
Websitehttps://ro.co

2. Devoted Health

Devoted Health is a health care company serving seniors through its Medicare Advantage plans and technology platform.

MetricDetails
Total Funding$1.2B
Key InvestorsAndreessen Horowitz, Premji Invest, Uprising
LocationWaltham, MA
Founded2017
Websitehttps://www.devoted.com

3. Included Health

Included Health (formerly Grand Rounds and Doctor on Demand) provides an integrated virtual care and navigation platform.

MetricDetails
Total Funding$770M
Key InvestorsCarlyle Group, Rock Springs Capital, IVP
LocationSan Francisco, CA
Founded2011
Website[https://includedhealth.com](https://includedhealth

IoT (Internet of Things)

1. Samsara

Samsara provides IoT solutions that combine hardware, software, and cloud to bring real-time visibility, analytics, and AI to operations.

MetricDetails
Total Funding$930M (pre-IPO)
Key InvestorsAndreessen Horowitz, General Catalyst, Tiger Global Management
LocationSan Francisco, CA
Founded2015
Websitehttps://www.samsara.com

2. Helium

Helium is building a decentralized wireless network powered by cryptocurrency, enabling IoT devices to wirelessly connect to the internet.

MetricDetails
Total Funding$365M
Key InvestorsAndreessen Horowitz, Tiger Global Management, Khosla Ventures
LocationSan Francisco, CA
Founded2013
Websitehttps://www.helium.com

3. Particle

Particle offers a fully-integrated IoT platform for prototyping, scaling, and managing connected devices.

MetricDetails
Total Funding$81.3M
Key InvestorsSpark Capital, Qualcomm Ventures, Root Ventures
LocationSan Francisco, CA
Founded2011
Websitehttps://www.particle.io

Mobility

1. Zoox

Zoox is developing autonomous vehicles and related technology for ride-hailing services.

MetricDetails
Total Funding$990M (pre-acquisition by Amazon)
Key InvestorsAcquired by Amazon in 2020
LocationFoster City, CA
Founded2014
Websitehttps://zoox.com

2. Nuro

Nuro designs and develops autonomous vehicles for last-mile delivery of local goods and services.

MetricDetails
Total Funding$2.13B
Key InvestorsSoftBank Vision Fund, Greylock Partners, Tiger Global Management
LocationMountain View, CA
Founded2016
Websitehttps://www.nuro.ai

3. Wisk Aero

Wisk Aero is developing autonomous electric vertical takeoff and landing (eVTOL) aircraft for urban air mobility.

MetricDetails
Total FundingUndisclosed (Backed by Boeing and Kitty Hawk)
Key InvestorsBoeing, Kitty Hawk Corporation
LocationMountain View, CA
Founded2019
Websitehttps://wisk.aero

Pet

1. Bark

Bark is a dog-focused company offering monthly subscription boxes of toys, treats, and chews, as well as other pet products.

MetricDetails
Total Funding$417M (pre-SPAC merger)
Key InvestorsAugust Capital, RRE Ventures, Resolute Ventures
LocationNew York, NY
Founded2011
Websitehttps://www.bark.co

2. Rover

Rover is a pet care marketplace connecting pet owners with dog walkers, pet sitters, and boarding services.

MetricDetails
Total Funding$310M (pre-SPAC merger)
Key InvestorsMadrona Venture Group, Menlo Ventures, T. Rowe Price
LocationSeattle, WA
Founded2011
Websitehttps://www.rover.com

3. Embark Veterinary

Embark Veterinary provides dog DNA tests to help owners learn about their pet’s breed, health, and traits.

MetricDetails
Total Funding$147M
Key InvestorsSoftBank Vision Fund 2, F-Prime Capital, Slow Ventures
LocationBoston, MA
Founded2015
Websitehttps://embarkvet.com

Real Estate

1. Opendoor

Opendoor is a digital platform for residential real estate transactions, offering services to buy and sell homes.

MetricDetails
Total Funding$1.5B (pre-IPO)
Key InvestorsSoftBank Vision Fund, Khosla Ventures, GGV Capital
LocationSan Francisco, CA
Founded2014
Websitehttps://www.opendoor.com

2. Compass

Compass is a real estate technology company providing tools and services to real estate agents and their clients.

MetricDetails
Total Funding$1.5B (pre-IPO)
Key InvestorsSoftBank Vision Fund, Fidelity Investments, IVP
LocationNew York, NY
Founded2012
Websitehttps://www.compass.com

3. Pacaso

Pacaso offers a co-ownership model for luxury second homes, making vacation home ownership more accessible.

MetricDetails
Total Funding$1.5B
Key InvestorsAndreessen Horowitz, Greycroft, Global Founders Capital
LocationSan Francisco, CA
Founded2020
Websitehttps://www.pacaso.com

Software

1. Airtable

Airtable is a cloud collaboration service offering a spreadsheet-database hybrid with the features of a database applied to a spreadsheet.

MetricDetails
Total Funding$1.4B
Key InvestorsThrive Capital, Benchmark, Coatue
LocationSan Francisco, CA
Founded2012
Websitehttps://www.airtable.com

2. Notion

Notion is an all-in-one workspace for note-taking, project management, and task collaboration.

MetricDetails
Total Funding$343M
Key InvestorsIndex Ventures, Sequoia Capital, Coatue Management
LocationSan Francisco, CA
Founded2013
Websitehttps://www.notion.so

3. Figma

Figma is a cloud-based design and prototyping tool that enables collaborative interface design.

MetricDetails
Total Funding$332.9M (pre-acquisition by Adobe)
Key InvestorsAndreessen Horowitz, Sequoia Capital, Greylock
LocationSan Francisco, CA
Founded2012
Websitehttps://www.figma.com

Sustainable

1. Redwood Materials

Redwood Materials focuses on recycling electric vehicle batteries and creating a circular supply chain for battery materials.

MetricDetails
Total Funding$792M
Key InvestorsT. Rowe Price, Goldman Sachs, Baillie Gifford
LocationCarson City, NV
Founded2017
Websitehttps://www.redwoodmaterials.com

2. Rivian

Rivian designs and manufactures electric adventure vehicles, focusing on sustainable transportation solutions.

MetricDetails
Total Funding$10.5B (pre-IPO)
Key InvestorsAmazon, Ford Motor Company, T. Rowe Price
LocationIrvine, CA
Founded2009
Websitehttps://rivian.com

3. Bowery Farming

Bowery Farming is an indoor farming company using technology to grow pesticide-free produce year-round.

MetricDetails
Total Funding$647M
Key InvestorsGV, General Catalyst, GGV Capital
LocationNew York, NY
Founded2015
Websitehttps://boweryfarming.com

Travel

1. Hopper

Hopper is a travel booking app that uses data-driven insights to help users book flights and hotels at the best prices.

MetricDetails
Total Funding$583M
Key InvestorsCapital One, WestCap, Goldman Sachs
LocationMontreal, Canada (with US operations)
Founded2007
Websitehttps://www.hopper.com

2. Hipcamp

Hipcamp is a platform that allows people to list, discover, and book unique outdoor stays including tent camping, RV parks, and cabins.

MetricDetails
Total Funding$97.5M
Key InvestorsAndreessen Horowitz, Benchmark, Bond
LocationSan Francisco, CA
Founded2013
Websitehttps://www.hipcamp.com

3. Getaway

Getaway offers simple escapes to tiny cabins in nature within a two-hour drive of major cities.

MetricDetails
Total Funding$81.8M
Key InvestorsL Catterton, Starwood Capital Group, Airbnb
LocationBrooklyn, NY
Founded2015
Websitehttps://getaway.house

We have tried to list hidden gems in the startup world. We had to leave out some companies which have become too big or are still in the incubation space making the impossible a reality.

If you think you deserve a place in our list , reach out at digisalt@yahoo.com

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